STRENGTHENS & REBUILDS: Contains hydrolyzed keratin & wheat protein to rebuild and strengthen hair, improving its elasticity and prevents breakage, heat damage and frizz; making hair softer, smoother and more manageable while boosting its natural shine.
DEEP CLEANSING & REVITALIZING: Salon quality shampoo gently cleanses, leaving hair feeling soft and revitalized while providing rich essential proteins and nutrients that moisturizes hair from root to tip.
ULTRA-MOISTURIZING AND DETANGLING: Ultra-rich formula with hydrolyzed keratin and wheat protein improve hairs natural ability to hold and maintain moisture; allowing you to maximize your hairs natural shine and softness no matter how dry or damaged.
PERFECT FOR ALL HAIR TYPES: From straight to curly; Coarse to thin. RICH Pure Luxury Intense Moisture Shampoo gives your hair exactly what it needs. Perfect for dry, tired hair that needs a boost.
Pair with RICH Pure Luxury Intense Moisture Condition and RICH Pure Luxury Rejuvenating Argan Oil to maximize shine and softness!

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