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Disrupting The Black Beauty Experience

Bring in your New Years with Dark Star Mascara by PAT McGRATH LABS

Instantly volumized lashes that are lengthened, lifted and curled. Well, how do we achieve them? With the Dark Star mascara from Pat McGrath Labs, of course. Designed to deliver weightless control and shape in one swipe, the gel hybrid formula glides onto lashes evenly, adding texture and definition – we’ve got the micro fine crème […]

⚡ Amara La Negra Makeup Tutorial at Juvia’s Place!

Hey Tribe! Juvia’s Place teamed up with the beautiful Amara La Negra for this flawless makeup tutorial. Watch how she uses our makeup products to enhance her beautiful brown skin in this makeup tutorial. Juvia’s Place makeup products are designed for the fairest to the darkest skin complexions. Juvia’s Place ( has disrupted the beauty […]

⚡ Curls is Leveling the Playing Field & Taking Back the Industry!

What a time to be a Black Beauty Supply owner ! The stars are aligning for the Black Beauty Community! Mahisha Dellinger, founder and CEO of CURLS haircare brand, is looking to level the playing field for Black beauty supply store owners. She recently announced a new alliance to provide Black-owned stores access to products […]

⚡ 5 Major Ways Coconut Oil Benefits Your Hair!

Coconut oil is one of the best products to use in your hair regimen! Not only does coconut oil encourage hair growth and help with damaged hair, but also benefits our hair in so many ways. Keep reading for 5 reasons why you should be in love with the coco: Coconut oil kills bacteria –Coconut […]



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